Resources

Free templates & growth checklists

The same audit frameworks and checklists we use internally on every client engagement. Free, no upsell required.

Free downloadable templates

PDF Checklist

Google Ads Audit Template — 47-point checklist

The same audit we run on every new client account. 47 checkpoints across architecture, keywords, conversion tracking, Smart Bidding and ad copy.
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In-depth guides & buyer resources

Featured Buyer Guide

How to Choose a Google Ads Agency in 2026

5,500-word buyer's guide: pricing models, red flags, the 12 questions to ask, and how to verify an agency's claims before signing.
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Long-form

What Is Good ROAS for Google Ads E-commerce?

Margin-based ROAS targets with worked examples for 4 margin tiers. Why "aim for 400% ROAS" is the wrong answer.
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Long-form

How Much Should I Spend on Google Ads Per Month?

Budget benchmarks by business model and account maturity. Smart Bidding's conversion volume requirements explained.
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How-to

Conversions API Setup for Google Ads and Meta

Three implementation paths (native plugin / Zapier / sGTM) for the offline conversion infrastructure that makes Smart Bidding optimize for real revenue.
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